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“It is important how we view the youth of our nation. To simply consider them new age voters is a big mistake, they are the new age power.”

 -Shri Narendra Modi

“India’s youth is not just the ‘future of India’ but most importantly a stakeholder in shaping its present.” Anurag Singh Thakur

The BJYM Campus Ambassador Program (BJYM CAP) is an initiative by the Bharatiya Janata Yuva Morcha (BJYM), India’s premier youth organization. This new initiative aims to create awareness among students in college/university campuses across the country on fundamental issues related to the political system of India. Over the past 30 years there has been a surge in the number of private educational institutions in the country. Keeping this in mind, it is essential to provide a forum to the youth studying in these esteemed institutions to come together and play an important role in generating awareness about the socio-political system and issues concerning India.

This initiative by the youth wing of the Bharatiya Janata Party (BJP) is in consonance with the core principles of the party which is a torch-bearer for issues related to nationalism, national security and good governance. The party strongly advocates social welfare policies, self reliance, and robust economic growth—pre-requisites for making our nation a super-power in the years to come. This, however, would be incomplete without the active participation of the youth.

The BJYM CAP aims to bring the youth from across the country together and will provide them a common platform to voice their opinion about issues such as democracy, policy making, political leadership, socio-economic development, etc., among others. This initiative by the BJYM is a one-of-its-kind programme which will ensure youth participation starting at the grassroots level. It will enable every young citizen of this country to become a part of the process and be the change towards a developed and progressive India.

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